Categories: Boutique Marketing, Digital Marketing

A Basic Guide To Digital Marketing

Digital marketing is something that all businesses should look at because the internet is an integral part of our lives. Before you can jump into this, you will need to know what digital marketing is. You also need to know how digital marketing works.

What Is Digital Marketing?

The official description of digital marketing will be the act of selling and promoting products and services by leveraging online marketing tactics.

However, when you look at the basis of digital marketing, you will find that it is simply marketing. The only difference is the type of media that is being used.

Digital marketing is simply marketing that uses digital media channels such as social media instead of traditional media like newspapers.

This type of marketing came about because more and more consumers were spending their time online instead of where traditional media will be able to reach them.

After all, how many people still read the newspaper compared to using email?

How Does Digital Marketing Work?

In many ways, digital marketing will not work any differently to traditional marketing.

Digital marketing still looks to create a beneficial relationship between prospects, leads, and customers. The only difference is that digital marketing has been designed to reach today’s market.

The marketing will work by getting the message that you want to display to your target audience. This will be through the use of media channels where the target audience spends the majority of their time. This is why you will need to research your target market and determine where they spend their time online.

Once you know where the target audience will be, you will need to look at the marketing opportunities available.

This could be paid advertising on websites like Facebook or having your potential customers sign up to a newsletter that gets emailed to them.

There are a lot of different marketing opportunities for different channels with some being paid for while others are free.

The Types Of Digital Marketing

When you look at digital marketing, you need to know what types of marketing fall into this. The primary types of marketing that most business will use are email marketing, SEO and social media marketing. There are other types of marketing that you can consider such as PPC adverts.

Type 1 – Email Marketing

Email marketing is one of the oldest forms of digital marketing and is still widely used because of its effectiveness.

This is a great way of engaging with existing customers and updating them on any news about your company or industry.

This type of marketing will keep your business at the forefront of their minds and ensure that you are the company they think about when they need what you have to offer.

Type 2 – Search Engine Optimization

There are many people who do not consider SEO a part of digital marketing, but this is something that you can use.

After all, the end result of SEO will be to get more people to your website where they can be converted from a lead to a paying customer and this is what marketing is all about.

SEO is something that you should implement as soon as you create your website and will be a long-term marketing strategy. Even doing SEO correctly, you will not be getting overnight results.

Type 3 – Social Media Marketing

There are a lot of different types of social media marketing techniques that you can use and they all fall under digital marketing.

Having social media profiles for your business is one tactic while engaging with influencers is another.

All types of social media marketing will have its pros and cons which you need to assess before you decide on the techniques you want to use.

If you are looking at social media marketing, you will need to do your research on where your target audience is.

If your website offers services for professionals, you need to look at social media platforms that cater to these people like LinkedIn.

However, if your company sells consumer products, engaging with Instagram influencers might be a better solution.

If you understand traditional marketing, digital marketing will not be very hard to grasp. Digital marketing is still marketing with the only difference being the media that is used. This type of marketing will make use of the internet and will look past the traditional media of the past.

If you have any questions regarding the different types of digital marketing and if any of these would be a good fit for your company, drop us a line today!

Categories: Digital Marketing, Search Engine Optimization

How To Write Good SEO Content For Your Website

In the pursuit of ranking your website, you’re likely going to want to begin writing content for your website. When business owner’s come to this conclusion they usually ask us, “How do I write good content, that will also show up in Google?”

This is a great question and one we’re going to try to address in this article.

Tip #1 – Research What Keyword You Want To Rank For

Okay first, what is a keyword?

A keyword is whatever someone is going to put into Google, Yahoo or Bing in order to search for something.

So a keyword could literally be one word, “Doctor” or it could be a whole phrase, “who is the best dentist in my city?”

Even though using the word, “keyword” may not make the most sense, it’s what is typically used to describe a search phrase someone will make in Google.

Now that we have that explained, you’re going to want to write articles or theme your pages around specific search phrases you are wanting to show up for in Google.

For us, this would be things around SEO. So, for this article, we’re writing about “Good SEO Content.” Not, “Buy our awesome amazing SEO content.” People are going to be searching for the first keyword, “Good SEO Content” or “How to write good SEO content”, but I can pretty much promise you that they are not going to be searching for “Buy our awesome amazing search engine optimization agency content.”

In the same way, you want to write about themes and subjects that your prospects are going to be searching for.

Some ideas of things to write about would be general topics, how-to’s, commonly asked questions, etc.

Tip #2 – Get Writing Ideas From Google

A place you can get some great ideas for things to write about is actually on Google itself.

So let’s go through a quick example.

  • Go to www.google.com
  • Type in a search phrase having something to do about your industry
  • Then scroll to the very bottom of the search results
  • At the bottom, you’ll find a section called “Searches related to How to write content for your website”
  • You can use this section as ideas on what to write about
  • Also, try taking the exact phrase here and make it your blog post title

So what is this section?

The “Searches related to” section of the search results will show you search phrases that other people have made related to your original search phrase.

By doing this you’re finding topics that you know people are searching for.

This provides you with a little more data on good topics and keywords you can write for that may actually get traffic from the search engines.

Tip #3 – Write For Humans / Optimize For Bots

This is an extremely important 2-part tip that sadly many people don’t follow.

Your content needs to be written for human beings. The people who you want to read the article. The people interested in what you’re writing about.

Don’t write content for Google. Write content for your prospects.

Writing in this way will keep you in the right mindset to write excellent content that answers questions, solves problems and brings value to your prospects.

This will keep your prospects coming back to your website because it actually brings value to their lives.

Too often people are writing in a way that they believe will help them rank in Google. Writing in this way generally provides less value to humans and ends up regurgitating information that is already available, just said in a different way.

Once you’ve written content that people will like, then go back over it and make sure it adheres to some basic on-page SEO techniques.

Take the following list and use it as a guideline to help your articles and pages rank in Google.

  • Write awesome content that brings value to your intended target
  • Make sure your keyword is in your meta title and H1 tag of your post.This may be over some people’s heads but simply put, if you’re using WordPress to write your content make sure your keyword is in the Title of your post or your page.

    Unless you’re using another plugin that manipulates this information, having your keyword in the post title will put that keyword in the page’s meta title and usually the H1 tag of the page.

  • Include rich media in your article. This includes images and videos.
  • Make sure that your images have alt tags.
  • Make sure your content length makes sense for what you’re writing about. Don’t write too short and don’t write too long. At whatever length you’re able to effectively communicate what you’re writing about, stop there.
  • Don’t keyword stuff!What’s keyword stuffing?This is a technique that worked well in the early days of SEO. It would look like people including the same keyword throughout their keyword content in order to keyword rank for their keyword.Doing this anymore will have the opposite effect and cause your posts NOT to rank.If you’ve placed your keyword in your meta title and H1 tag, generally you can include it once more in your content and you’ll be good to go.Google will understand based on this information, what your page is about.

Alright, that’s it!

Easy-peasy!

Hopefully, we’ve answered how to write good SEO content for your website.

Let us know if you’re looking for help ranking your website! We’re here for you!

Categories: Search Engine Optimization

The Top SEO Mistakes To Avoid

SEO is something that every webmaster will need to know about and implement, but there are a lot of mistakes that you could be making. These mistakes could negatively impact the effectiveness of the strategy you have in place.

Fortunately, you can learn about some of the most common mistakes and find out how to avoid them. Learning from the mistakes of others is a great way to ensure that your website does as well as it possibly can.

Having A Poor Internal Link Structure

As your website increases in size, you could start to make some basic internal linking errors. This will include anything from duplicate content on the website to 404 page errors popping up. These are all mistakes that will impact your SEO and can easily be avoided.

When you create your internal linking, you should keep in mind that no page should be more than 2 clicks away from the home page. The same should be done for any call to action landing pages. It is also recommended that you keep track of your posts to ensure that you are not linking to outdated content or to duplicate content.

Creating Content For The Sake Of Content

There are many websites that have large numbers of posts, but they are not all good. Creating content for the sake of filling your website is a bad move in terms of SEO and will end up hurting your website more than helping. The reason for this is the fact that your content will not carry any real value and useless to the people who are reading it.

While you need to be consistent with posting new content to your website, you also need to be consistent in terms of quality. Few posts that are of a high-quality caliber will be better for your website than hundreds of posts of weak content.

You want your visitors to see you as someone that offers value, not as someone who is going to tell them everything that they already know.

Optimizing For The Wrong Keyword

Keyword research is vital if you want your website to do well.

The problem is that many webmasters make the mistake of optimizing their websites for the wrong keywords. There are a number of reasons why this might happen and you need to be aware of all of them to ensure that you avoid this.

One of the causes of this will be failing to segment your search volumes and competition by geography when you complete your research. This will result in you optimizing your website for keywords that do not relate to your geographic location.

You should also avoid relying on too many high volume phrases. This might seam conterintuitive, as high volume keywords should get a lot of traffic. The problem is that they will also have a lot of competition and will not convert for everyone.

These keywords may also be very general which leads to visitors that are not at the point of converting into a customer.

Another mistake that you might be making is trying to insert an awkward exact match phrase into your content. While the keyword may be ideal based on your research, if it does not flow in content it will not work.

Awkward exact match keywords worked in the past when SEO was new, but the algorithms have become more sophisticated and will penalize you for this.

Forgetting About Local

If you have a physical location for your business, you need to focus on local SEO. There are a lot of businesses that make the mistake of ignoring local SEO and this is a serious mistake. The traffic you get from local SEO will be better targeted for your business and will generally convert with greater ease.

If you do not believe in the importance of local, you need to consider some statistics.

  • Around 50% of searches done on a mobile device will result in an in-store visit on the same day. *1
  • Around 80% to 90% of people will read an online review before they make a purchase or work with a local company. *2

These stats should highlight why local SEO is important to converting visitors into paying customers.

There are a lot of mistakes you might be making with SEO and you need to know what they are. When you know what these mistakes are you will be able to take steps to avoid them and benefit from greater success.

*1 https://searchenginewatch.com/sew/study/2343577/google-local-searches-lead-50-of-mobile-users-to-visit-stores-study
*2 https://www.brightlocal.com/learn/local-consumer-review-survey/

Categories: Boutique Marketing, Digital Marketing

Crocheting The Perfect Online Marketing Strategy

Just like crocheting is made up of multiple different threads and fabrics woven together, so is online marketing.

Online marketing in itself is a very simple and straight forward process. Essentially, you market through the Internet.  This is a straight forward explanation and really the root foundation of Internet marketing.

Where it becomes like crocheting, is that there are many different forms of marketing online. There is:

  • Search Engine Optimization
  • Paid Ads
  • Retargeted Ads
  • Inbound sales funnels
  • Email Marketing
  • Social Media Marketing

This list literally could go on and on.

Where many people have problems, is that they don’t know how to sow these different marketing channels into one organized and unified strategy.

They get caught up in one of the threads and focus in on that one. Then they get distracted and focus in a different one, but they don’t effectively combine them together into one beautiful item.  Instead they’re scattered.

I want you to find the unifying threads in this blog that will allow you to take the multiple avenues you may be using online in your marketing efforts, and bring them all together into one woven tapestry.

If we can give you those tools to accomplish that, this blog will be a great success!