In the pursuit of ranking your website, you’re likely going to want to begin writing content for your website. When business owner’s come to this conclusion they usually ask us, “How do I write good content, that will also show up in Google?”
This is a great question and one we’re going to try to address in this article.
Tip #1 – Research What Keyword You Want To Rank For
Okay first, what is a keyword?
A keyword is whatever someone is going to put into Google, Yahoo or Bing in order to search for something.
So a keyword could literally be one word, “Doctor” or it could be a whole phrase, “who is the best dentist in my city?”
Even though using the word, “keyword” may not make the most sense, it’s what is typically used to describe a search phrase someone will make in Google.
Now that we have that explained, you’re going to want to write articles or theme your pages around specific search phrases you are wanting to show up for in Google.
For us, this would be things around SEO. So, for this article, we’re writing about “Good SEO Content.” Not, “Buy our awesome amazing SEO content.” People are going to be searching for the first keyword, “Good SEO Content” or “How to write good SEO content”, but I can pretty much promise you that they are not going to be searching for “Buy our awesome amazing search engine optimization agency content.”
In the same way, you want to write about themes and subjects that your prospects are going to be searching for.
Some ideas of things to write about would be general topics, how-to’s, commonly asked questions, etc.
Tip #2 – Get Writing Ideas From Google
A place you can get some great ideas for things to write about is actually on Google itself.
So let’s go through a quick example.
- Go to www.google.com
- Type in a search phrase having something to do about your industry
- Then scroll to the very bottom of the search results
- At the bottom, you’ll find a section called “Searches related to How to write content for your website”
- You can use this section as ideas on what to write about
- Also, try taking the exact phrase here and make it your blog post title
So what is this section?
The “Searches related to” section of the search results will show you search phrases that other people have made related to your original search phrase.
By doing this you’re finding topics that you know people are searching for.
This provides you with a little more data on good topics and keywords you can write for that may actually get traffic from the search engines.
Tip #3 – Write For Humans / Optimize For Bots
This is an extremely important 2-part tip that sadly many people don’t follow.
Your content needs to be written for human beings. The people who you want to read the article. The people interested in what you’re writing about.
Don’t write content for Google. Write content for your prospects.
Writing in this way will keep you in the right mindset to write excellent content that answers questions, solves problems and brings value to your prospects.
This will keep your prospects coming back to your website because it actually brings value to their lives.
Too often people are writing in a way that they believe will help them rank in Google. Writing in this way generally provides less value to humans and ends up regurgitating information that is already available, just said in a different way.
Once you’ve written content that people will like, then go back over it and make sure it adheres to some basic on-page SEO techniques.
Take the following list and use it as a guideline to help your articles and pages rank in Google.
- Write awesome content that brings value to your intended target
- Make sure your keyword is in your meta title and H1 tag of your post.This may be over some people’s heads but simply put, if you’re using WordPress to write your content make sure your keyword is in the Title of your post or your page.
Unless you’re using another plugin that manipulates this information, having your keyword in the post title will put that keyword in the page’s meta title and usually the H1 tag of the page.
- Include rich media in your article. This includes images and videos.
- Make sure that your images have alt tags.
- Make sure your content length makes sense for what you’re writing about. Don’t write too short and don’t write too long. At whatever length you’re able to effectively communicate what you’re writing about, stop there.
- Don’t keyword stuff!What’s keyword stuffing?This is a technique that worked well in the early days of SEO. It would look like people including the same keyword throughout their keyword content in order to keyword rank for their keyword.Doing this anymore will have the opposite effect and cause your posts NOT to rank.If you’ve placed your keyword in your meta title and H1 tag, generally you can include it once more in your content and you’ll be good to go.Google will understand based on this information, what your page is about.
Alright, that’s it!
Hopefully, we’ve answered how to write good SEO content for your website.
Let us know if you’re looking for help ranking your website! We’re here for you!