Category Archives : Marketing

When to give away free crochet patterns

Okay, I just wrote a long post about why giving away crochet patterns for free is a bad thing. In general giving away free patterns is a terrible idea, except when it can aid in your marketing. It ONLY helps in your marketing plans when you do this strategically. You offer something free to get […]

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Enthusiasm: The best marketing tool in the world!

I usually write this kind of content on my other blog, The Golden Me, but since we’re doing a month of posts supporting Crochet sellers, makers and service providers in their marketing and sales efforts, I figured you could deal with it! Gather round my hookstars, I have a story for you: Fearless Leader vs. […]


How to Price Crochet Products

For Makers – Designers – Service Providers This short video class walks you through how to price your crochet work. Did you catch this class? Marketing Basics: Pricing your work, this class is now available for Basic, Pro and Pro Plus Classes.

Writing for the Web

In the past month four organizations have hired me to re-write the information on their websites.  Even though none of the organizations are in the same line of business, they all share one problem: Passive Voice. No matter what business you are in using passive language on your website is akin to saying “Hey you […]

Target Margeting

I recently taught a class on building customer relationships to small and mid size local businesses in my area. I started with the basics of defining your target audience/market. I thought you might enjoy the worksheet I produced for the class. [button link="" size="large" style="download" color="red"]Download PDF[/button] This worksheet will help you clarify what you […]