Digital marketing is something that all businesses should look at because the internet is an integral part of our lives. Before you can jump into this, you will need to know what digital marketing is. You also need to know how digital marketing works.
What Is Digital Marketing?
The official description of digital marketing will be the act of selling and promoting products and services by leveraging online marketing tactics.
However, when you look at the basis of digital marketing, you will find that it is simply marketing. The only difference is the type of media that is being used.
Digital marketing is simply marketing that uses digital media channels such as social media instead of traditional media like newspapers.
This type of marketing came about because more and more consumers were spending their time online instead of where traditional media will be able to reach them.
After all, how many people still read the newspaper compared to using email?
How Does Digital Marketing Work?
In many ways, digital marketing will not work any differently to traditional marketing.
Digital marketing still looks to create a beneficial relationship between prospects, leads, and customers. The only difference is that digital marketing has been designed to reach today’s market.
The marketing will work by getting the message that you want to display to your target audience. This will be through the use of media channels where the target audience spends the majority of their time. This is why you will need to research your target market and determine where they spend their time online.
Once you know where the target audience will be, you will need to look at the marketing opportunities available.
This could be paid advertising on websites like Facebook or having your potential customers sign up to a newsletter that gets emailed to them.
There are a lot of different marketing opportunities for different channels with some being paid for while others are free.
The Types Of Digital Marketing
When you look at digital marketing, you need to know what types of marketing fall into this. The primary types of marketing that most business will use are email marketing, SEO and social media marketing. There are other types of marketing that you can consider such as PPC adverts.
Type 1 – Email Marketing
Email marketing is one of the oldest forms of digital marketing and is still widely used because of its effectiveness.
This is a great way of engaging with existing customers and updating them on any news about your company or industry.
This type of marketing will keep your business at the forefront of their minds and ensure that you are the company they think about when they need what you have to offer.
Type 2 – Search Engine Optimization
There are many people who do not consider SEO a part of digital marketing, but this is something that you can use.
After all, the end result of SEO will be to get more people to your website where they can be converted from a lead to a paying customer and this is what marketing is all about.
SEO is something that you should implement as soon as you create your website and will be a long-term marketing strategy. Even doing SEO correctly, you will not be getting overnight results.
Type 3 – Social Media Marketing
There are a lot of different types of social media marketing techniques that you can use and they all fall under digital marketing.
Having social media profiles for your business is one tactic while engaging with influencers is another.
All types of social media marketing will have its pros and cons which you need to assess before you decide on the techniques you want to use.
If you are looking at social media marketing, you will need to do your research on where your target audience is.
If your website offers services for professionals, you need to look at social media platforms that cater to these people like LinkedIn.
However, if your company sells consumer products, engaging with Instagram influencers might be a better solution.
If you understand traditional marketing, digital marketing will not be very hard to grasp. Digital marketing is still marketing with the only difference being the media that is used. This type of marketing will make use of the internet and will look past the traditional media of the past.
If you have any questions regarding the different types of digital marketing and if any of these would be a good fit for your company, drop us a line today!