Crochet is a business 4

I thought I would expand upon the post I wrote yesterday and fill in some necessary blanks.

There are many more professional aspects to the “crochet industry” than design and pattern writing, we tend to just talk about designers and I think that really does the industry a disservice. I think it’s important to the discussion of independent versus corporate, because for many in this industry they have to pull many gigs and play many roles to make a living wage.


A designer may also be a technical editor, pattern tester, contract crocheter, photographer, teacher, layout and book designer, and copy editor. Yes, one person could indeed fill all of those roles as part of their business.  A maker of things for sale is a different kind of crochet professional, they make things to sell in wholesale and retail markets, they may also be many of the a fore mentioned professionals to help supplement their income..

Diversity in our professional lives keeps revenue flowing, it can be exhausting to do it all, so most people choose to do what they do best and offer a range of services.  If they are not fulfilling those roles as a paid employee of a large company, then they are independent contractors and own small businesses.      It is conceivable for a small indie designer with their own line to suplement their income by technical editing or pattern testing, doing web design or teaching for larger companies. It doesn’t make you a sell out, it really doesn’t, it makes you someone that can pay the bills.  Unless you have a no compete agreement that bans you from designing (and that would be a dumb move if you want to have your own line of patterns), then nothing will stop you from having and MARKETING your own line.

Why do some people get more well known than others? Why are some people best kept secrets and others seem to rocket out of no where?

Well, first of all there is no such thing as an over night success.  A best kept secret in this industry is probably some one who is very perfectionistic about their craft, they are probably excellent teachers, they probably write great patterns that are clear and concise, but maybe they lack the marketing flair that makes them sell-able. That’s easily fixed with a PR make-over.

For those that seemingly become over night successes, what you have not seen is the hours, days, weeks and years of study into business and marketing, presentation, and how to pitch proposals professionally. They have put in their time, but maybe in a different way. They are also probably good at asking for help, finding mentors, and listening very carefully.

In the next few weeks I will be running a series of articles just for our Indie-Pro and Indie-Pro Plus members that are designed to help those business people better define their businesses, what roles their business play in the crochet industry, what marketing strategies and audiences they may wish to employ and some ideas for getting their name to the top of the lists.



About Laurie A. Wheeler

Laurie A. Wheeler is a blogger, crochet addict, yarn designer and champion for independant artisans and crafters. She is also known as Fearless Leader of the Crochet Liberation Front.

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4 thoughts on “Crochet is a business

  • Bindhurani

    I would love to read about those successful people in crochet field.
    I am not a designer. Just an average crocheter. While working on my dead end job, I am trying to do my crochet. Tried the Etsy, but can’t pay the bills. Thinking of ways to help the talented people. May be your upcoming blog entries will help some one to be a next Robyn Chachula or Doris Chan or Planet June in the Crochet world.
    keep up the good job. Waiting to see more…

  • Laurie A. Wheeler Post author

    Hi there! I will be writing many more pieces and have interviews as well as reviews. Keep your eyes peeled for next weeks super cool book review! SUPER excited about it, we’ll be looking at the Shibaguyz Designz latest book, Urban Edge.

    I know I was always interested in knowing who created patterns, what was their inspiration and how they got started in the “business”, as well as what goes into producing great patterns, books and classes. I very much hope to inspire other crocheters and help those struggling to sell their finished work, even if it’s just to have a paying hobby!

  • Stacey Hunter

    I just paid for the CLF 3.0 because I’m really not anywhere near being able to turn my crocheting into a business anytime soon, but I do hope to at least some day be able to sell enough to pay for more yarn, and these are really interesting me. Can I upgrade?

    • Laurie A. Wheeler Post author

      Hi Stacey!

      Yes, you can, though at the moment I am doing this through an invoice system. So please contact me when you are ready to upgrade and I will invoice you the difference. The only limitations to the current membership software I am using is that it doesn’t seem to allow me to fix upgrades so that you don’t pay the full fee when you do upgrade. :D Trying to make it as easy and affordable for all :D