That was quite a discussion we had in this post, when I asked you, the crocheters to explain what makes you buy or not buy books.
Your comments were about what I expected to hear. Beyond not being able to afford books, what I heard was the following:
1) Cannot find them at bookstores, yarn stores etc.
2) Tired of the same kinds of books (Ala “One more book about granny squares”)
3) Tired of the beginning material rehashed over and over.
So, part of it is: We can not find the books. Often by the time we have heard about a book it’s out of print, after a short print run. The internet has certainly helped matters with Amazon.com being a go to for our publishing needs. But, still we prefer to look through the books, unless it is by a designer/company we know that creates patterns/designs/works with techniques that we can trust.
So, publishers here’s the rub, if you are advertising in print media that we do not read, aka knitting magazines (not that knitting mags are bad, but many crocheters do not buy them any more than they buy wood turning magazines if they don’t wood turn.) then we will not find out about them. If you advertise in a crochet magazine, or the book is reviewed in the magazine or on line then you have a better chance of us knowing about it, and buying it.
Yarn stores: If you do carry a book, stock up on technique books. Stitch dictionaries, motif dictionaries and construction orientated books are great buys for the crocheter. It is very true that crochet’s history is not one of pattern devotees. It isn’t that we are reengineering, its that we often prefer pictures due to the fact that many very proficient crocheters are not proficient pattern readers. So, for those who want to expand their skills a good stitch or motif dictionary is a great way to feed our crochet addiction.
I know I bought pattern books, long before I read patterns; but they had to have a few things in them before I would make my purchase:
a) Not just good, but excellent photography. Not from an artistic standpoint,but from a clarity standpoint. I needed to see the stitches and as much as the garment/item in question.
b) Lots of diagrams or schematics. Dimension are very important when making things, I want schematics.
c) Something upbeat and relevant to the time of life I was in, which has nothing to do with the publisher but had everything to do with me personally. When I had young children that’s what I wanted, patterns for young children, I made some things fo rmyself, but most of what I made was for them. Now that they are older I’m looking for trendy adult sized patterns, but there are young people in my life now having their own babies and I am making a ton of gifts! So, back to baby things we go.
d) Don’t stereotype your audience. Crocheters make a variety of things in a variety of yarns.
I would say over all, the biggest problem is getting the word out about books and where they are sold, where we can buy them, where we can see, touch, and emmerse ourselves in them.
Advertise to us, and you’ll see a rise in sales. I think since there are 10x’s (if not more) the publications for knitting, and outlets for knitters that you see the sales of crochet books askew from the reality. Of course the books with stick techniques will out sell the crochet books, you are marketing those other books in more venues to a bigger audience.
It’s a numbers game, think about it! So, how to get to us? Well, I always encourge authors/designers to self promote on the CLF message board. We WANT to know what’s new, who’s doing what and where we can buy things! Use your facebook and twitter accounts, and if you want me to review a book, just ask, I love reading books and giving thoughtful reviews!!
Here are some favorites from CLF Members:
Plus Size Crochet: Fashions That Fit & Flatter by Margaret Hubert
The Complete Photo Guide to Crochet: *All You Need to Know to Crochet *The Essential Reference for Novice and Expert Crocheters *Comprehensive Guide to … 200 Stitch Patterns (Complete Photo Guides) by Margaret Hubert
Design It Yourself Afghans w/CD (Leisure Arts #4750) - Paperback (June 1, 2009) by Mary Beth Temple and Leisure Arts
Now this is not a complete list, or even a partial list of all the crochet books to be had out there, these are ones I know, have or have been suggested on the CLF message board! There are many more, you can do a quick search on amazon.com, or through our message board on Ravelry.com to see many more suggestions.
So, I’ve given my advice to the publishers, now to the crocheters, if you see a book you like, get it when you can, because we really do go out of print quickly. Until the industry realizes that we are an independant market we won’t jump sales high. We’re working on spreading the word, why? Is it because I like giving free promotions? Hell no! It’s because I want the materials too! If I can not find them, or they are not published I will not have them. I’m a book collector’s book collector, I wants me crochet books, and I wants them now!